Web & Marketing Technology Specialist

Web & CMS Development · Ecommerce & Marketing Technology · Workflow Automation

I’m a web and marketing technology specialist with 5+ years of experience across WordPress, Shopify, Sitefinity CMS, analytics and ecommerce operations. I work across business requirements, implementation, UAT, deployment and production support, with a recent focus on practical workflow automation and process improvement.

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Impact snapshot

• 38+ public-facing web projects: contributed across WordPress, Sitefinity and frontend delivery
• Around 20 Sitefinity MVC/Razor widgets: reusable enterprise CMS components
• 20+ GA4/GTM implementations: plus a reporting framework used across 40+ maintenance websites
• 262 SKUs across 4 ecommerce platforms: Shopify, Shopee, Lazada and TikTok Shop
• 30–50 SKU preparation: up to 2 workdays → approximately 1–3 hours
• Monthly stock reconciliation: 2–4 hours → approximately 30–60 minutes </aside>

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Immediate full-time availability · Based in Malaysia · Open to Malaysia remote and selected Singapore roles · Singapore work pass sponsorship required

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Resumes

View Web & Marketing Technology Resume · View Workflow Automation & AI-Assisted Operations Resume

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Connect: LinkedIn · Email · WhatsApp

Find the Right Projects

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Web / CMS Development

Start with: NTUC First Campus

Also see: Sitefinity CMS Delivery & Reusable Widget Library

WordPress, Sitefinity, reusable CMS components, frontend implementation, production troubleshooting and releases.

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Shopify / Ecommerce

Start with: Shopify Storefront Enhancements

Also see: Shopify SEO/GEO & Search Readiness

Liquid, metafields, responsive storefront work, ecommerce operations, product content and technical search readiness.

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Workflow Automation / AI-assisted Operations

Start with: Multi-Platform Ecommerce Operations Automation

Structured inputs, platform mapping, validation rules, exception handling, AI-assisted processing and human approval.

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Analytics / Martech

Start with: GA4/GTM Implementation & Reporting Framework

GA4, GTM, data layers, ecommerce events, Meta Pixel, Shopify Customer Events, GSC and Looker Studio reporting.

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Application / Integration Workflows

Start with: WordPress–Zendesk Support Automation

Also see: Keppel EaaS · Student Enrolment — Singpass/MyInfo Form Workflow

REST APIs, multi-step forms, payment flows, validation, exception handling and UAT.

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